I am using the google Adwords but not attracting a lot of clicks. How should I improve the key words and daily budget to attract more sales? Please give me your advice and experience. Thanks.
The easiest ways:
With adwords, is simple.You must bid high on the beginning, like for the top or second position.
This way you will get more clicks (although more expensive) but you will rank better on relevancy, and quality score.
After just a few days you will check that the minimum bid needed for a specific keyword had been lowered. For instance, let’s say you advertise on the keyword youtube. You would want to deactivate content network ads this time…
Now let’s say that the youtube keyword minimum bid is 1 dollar. The guy on the top position is biding about $ 1.5
You shall bid 1.55 (leave some cents margin) for let’s say, 3 or 4 days. At the end of day 3-4 you will see that the minimum bid have dropped to 80 cents. You can now lower your bid to 1.45 and still be in the top position due to quality score.
the whole process repeats itself until the minimum bid for that keyword reaches 20 cents. This way, you can bid 35 cents for that keyword, and still be on the top position, while the other guy is biding 1.50 and in the second place.
I’ve tested this way several times, with all keywords. Working the quality score is very important. Use smaller groups of keywords and ads and monitor closely. Remove keywords and put them into different ad groups if they do not perform to get the good ad groups well positioned. Bid higher initially to get a ‘forced higher CTR%’. Then gradually lower your bids and hope that your position maintains. But this might take weeks to slowly lower it till you’re paying real low bids & still getting good positions.
One trick is really to tweak your Adcopy to make it look interesting. There have been documented examples, that between a well-written ad vs a unique ad, usually the unique ad wins. (not across all markets!)
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Your daily budget depends upon how much visitors you want each day from Adwords and the niche of your site.
References :
Have you tried other avenues for traffic first? Organic traffic works really well. I would make sure you are ranking well for your domain name first, then make sure your title tags are as specific as possible. You also want to make sure that your subject matter for each page of your web site is specific to your title and keywords. Perry Marshall just released his new e-book. It’s worth the purchase, he talks about finding niche keywords and creating adword campaigns around them. There is also a built-in bid estimator that will tell you what most people are paying for those keywords. Hope that helps.
References :
http://www.perrymarshall.com
To see the largest possible traffic gain you would ideally want to build organic SEO to rank higher in the search engines and give yourself a major visibility boost.
The process of building organic SEO consists of taking articles and content and posting them to highly visible and high-ranking media hubs and content distribution networks with powerful backlinks all pointing to your site.
This is by far the most effective overall way to generate additional traffic and can be done usually for as little as 100-200 dollars a month through an SEO firm.
References :
http://www.AionMarketing.com
Hi,
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References :
http://www.trafficsage.com/?id=PromoteMySite
search for good keyword for your niche which are without much competition. use google keyword tool or other free tools on the net.
don´t try to do competition with extreme high bidded keywords. you will loose all your money. i swear.
keyword research is very important. cause the big companies put in thousands of dollars for the "big" keywords. your conversation ratio will be very poor.
if you got not enough clicks use different keywords and descriptions. try to find keywords which are telated to your "dream"keyword. this can be two or three in a line.
example:
your niche is casino.
your keyword is roulette
related keywords: american roulette tables
french roulette tables
…..
stupid example but i think you understand
References :
http://www.interopia.org
The easiest ways:
With adwords, is simple.You must bid high on the beginning, like for the top or second position.
This way you will get more clicks (although more expensive) but you will rank better on relevancy, and quality score.
After just a few days you will check that the minimum bid needed for a specific keyword had been lowered. For instance, let’s say you advertise on the keyword youtube. You would want to deactivate content network ads this time…
Now let’s say that the youtube keyword minimum bid is 1 dollar. The guy on the top position is biding about $ 1.5
You shall bid 1.55 (leave some cents margin) for let’s say, 3 or 4 days. At the end of day 3-4 you will see that the minimum bid have dropped to 80 cents. You can now lower your bid to 1.45 and still be in the top position due to quality score.
the whole process repeats itself until the minimum bid for that keyword reaches 20 cents. This way, you can bid 35 cents for that keyword, and still be on the top position, while the other guy is biding 1.50 and in the second place.
I’ve tested this way several times, with all keywords. Working the quality score is very important. Use smaller groups of keywords and ads and monitor closely. Remove keywords and put them into different ad groups if they do not perform to get the good ad groups well positioned. Bid higher initially to get a ‘forced higher CTR%’. Then gradually lower your bids and hope that your position maintains. But this might take weeks to slowly lower it till you’re paying real low bids & still getting good positions.
One trick is really to tweak your Adcopy to make it look interesting. There have been documented examples, that between a well-written ad vs a unique ad, usually the unique ad wins. (not across all markets!)
References :
http://www.1010adwordsqualityscore.com