There has been a recent explosion in abuse of AdWords, Google’s PPC (pay per click) advertising platform. It is apparent that the techniques do not follow Google’s own clear guidelines. Unfortunately, users and legitimate advertisers pay the price, while Google and the unscrupulous advertisers profit. Google has always put its users first and one would hope that they will continue to abide by their charter. My aim with this video is to urge them to do something about these issues sooner …
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Duration : 0:9:44
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Thanks for this …
Thanks for this info .
What exactly is in it for these people ?
How exactly can they make money?
And how much?
Not really very …
Not really very surpising, I have found adwords the most infurating system to use. I don’t mind the $30K/month cost so much as the time wasted in management, I guess these scams don’t help, us ‘normal’ advertisers
so what is google …
so what is google doing about it??
the point here is …
the point here is that people who search and “click” on these bogus ads will stop “trusting” advertisements altogether because clicking on those ads does get annoying and discouraging so it is a fine point to make.
I would just leave …
I would just leave those people alone… if they are dumb enough to waste their money with those websites. They will never rank high with their site and they will spend 3 to 4 times on advertising vs income. They are loosing their shirts doing this.
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You seriously …
You seriously decided this would be the best thing to do with your time on this Earth? Noone clicks on that anyway…
This is Old News. …
This is Old News. Google now has a system in place that charges you based on your landing page content Vs Keywords. The more relivant the keywords are to your landing page, the less money google will charge you per click, People can still advertise like this, however google will slap the out of them with super expensive clicks.. $5.-$10. Per Click.
This didnt “solve” the problem, but it slowed the “spam” down bigtime..
I’m not sure about …
I’m not sure about abuse, but I don’t like like being sent to a page that does not give me the information I’m looking for.
Another …
Another disenfranchised Google customer. Whats new here?
Very interesting. …
Very interesting. Thx for posting!
Thanks, I hate it …
Thanks, I hate it when I land on an ad page that has nothing to do with what I’m looking for. Wastes my time and makes me skeptical of clicking on an ad in the first place. Google still has some great features but I have a low tolerance for ending up where I didn’t want to go.
What about …
What about Thomasnet and Globalspec? When I google Ball Bearings they have an adword ad and then the user is sent to their “directory” which is paid inclusion.
check for – vip …
check for – vip seconds
yeah its a tough …
yeah its a tough call
I wouldn’t call it …
I wouldn’t call it abuse….
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There is a limit to …
There is a limit to how many times people can click (or ask their friends to click) on their own ads, and Google catches many of those “self-clicks” anyhow. The vast majority of clicks on Adwords ads is still done by people who have a genuine interest in what the ads have to offer.
you misunderstand …
you misunderstand the issue. People are clicking JUST to get fees. They have no interest in the product.
I’m sorry but I …
I’m sorry but I don’t understand what the fuss is all about. On the users’ end, nobody points a gun at them and forces them to click on ads. They click because they are interested in what an ad has to offer. On the advertisers’ end, they are willing to pay for peaple clicking on their ads. Sites – any sites, be it Google itself or an “ads-only” landing page – only increases the chance that the two ends meet. So please let economy run its course and don’t try to interfere.
Great investigative …
Great investigative reporting piece. Adsense arbitrage is still happening today and is widely taught as a make money strategy by “experts”. Ultimately resulting in Adword bid prices getting more expensive for legitimate advertisers.
search “forklift” …
search “forklift” today and the same problem exists…one ad on the first results page is false, and clicking on “more sponsors” link you find that most of the ad results are false.
Email you or email …
Email you or email Google?!
If you wanna help then start a petition, or something.
Most people know Google’s full of crap but we can’t do anything about it, emailing them probably won’t get a response. To get support you need to make it easy for people to participate (in putting pressure on G).
I take the approach of taking money from these idiots – click the PPC ads and if you see it’s full of crap just hit back and don’t click their ads.