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Duration : 0:4:23
ClickZ editor Kate Kaye analyzes the impact of online advertising by presidential contenders Barack Obama, John McCain, and Hilary Clinton, on BNN in May 2008. Barack Obama’s and John McCain’s campaigns especially, Kaye erts based on analysis of line-item analysis into FEC filings, are both aggressively pursuing keyword advertising as a means of fundraising and contact database building.
Duration : 0:6:9
Search ads work because they know what we want. What if we applied that same logic to how we built display ads? We did.
Duration : 0:2:47
http://gvalera89.freegoogle.hop.clickbank.net/
Dr Jon has personally used this to: * Eliminate over $87 million in otherwise paid-for and PPC ads at Google™ and other search engines over the course of about 9 years now! * Generate over $314 million in product sales as a result of this incredible savings! * Acquire a personal wealth of more than $68 million! (Net) * Start and develop 16 online ventures of his own. * Has coached “live” where he taught others this same amazing formula - including 198 executives from major Fortune 500 and FortuneSM 1000 companies, 14 representatives of publicly-traded companies on the New York Stock ExchangeSM (NYSE), 82 more on the NASDAQ®, 5 members of investment houses on the American Stock ExchangeSM (AMEX), as well as at least one former US Congressman (now retired also) who now stays at home and runs a home-based online family business, among countless others.
This system has nothing to do with Google “vouchers” or “AdWords™ credits.”
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Duration : 0:1:47
Complete video at: http://fora.tv/2008/08/14/Marion_Nestle_What_to_Eat
NYU nutritionist Dr. Marion Nestle examines the controversial food industry practice of creating advertising directed at children.
—–
Marion Nestle, NYU Professor of Nutrition and author of Food Politics, Safe Food, and What to Eat, gives a talk entitled What to Eat: Personal Responsibility or Social Responsibility.
Nestle discusses the U.S. food system including supermarket strategies. She informs and advises the audience at the Chautauqua Institution’s 2008 program about what and how to eat.
Marion Nestle is Paulette Goddard Professor in the Department of Nutrition, Food Studies, and Public Health at New York University, which she chaired from 1988-2003. Her degrees include a Ph.D. in molecular biology and an M.P.H. in public health nutrition, both from the University of California, Berkeley.
Duration : 0:6:45
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For just about anyone starting a new website, PPC is the fastest route to generating traffic. In most cases, you can begin seeing traffic within minutes of starting your PPC campaign.
There are several advantages to PPC -
1) You only pay for traffic that actually clicks on your ads.
2) You don”t have to spend time with Search Engine Optimization (SEO), trying to show up at the top of the search engine results …
Duration : 0:5:19
http://www.mediaed.org
Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry’s marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.
Featuring interviews with Dr. Marcia Angell (Dept. of Social Medicine, Harvard Medical School; Former Editor New England Journal of Medicine), Dr. Bob Goodman (Columbia University Medical Center; Founder, No Free Lunch), Gene Carbona (Former Pharmaceutical Industry Insider and Current Executive Director of Sales, The Medical Letter), Katharine Greider (Journalist; Author, The Big Fix: How the Pharmaceutical Industry Rips Off American Consumers,), Dr. Elizabeth Preston (Dept. of Communication, Westfield State College), and Dr. Larry Sasich (Public Citizen Health Research Group).
Duration : 0:4:57
Eric Schmidt speaks at the American ociation of Advertising Agencies 2008 Leadership Conference on April 29, 2008 in Laguna Niguel, CA.
Duration : 0:24:10
http://trafficcoleman.com/google.htm
PPC, http://trafficcoleman.com/google.htm whether it’’s Google’’s AdWords or any other similar program, allows advertisers to bid for positioning of their ads on the search engine results page. To a limited degree, the higher your bid, the higher your ad will be positioned, although there are other factors, such as the quality and quantity of information you have on your landing page.
For just about anyone starting a new website, PPC is the fastest route to generating traffic. In most cases, you can begin seeing traffic within minutes of starting your PPC campaign.
There are several advantages to PPC -
1) You only pay for traffic that actually clicks on your ads.
2) You don”t have to spend time with Search Engine Optimization (SEO), trying to show up at the top of the search engine results pages.
3) You don”t have to wait weeks or maybe even months for the search engines to find and index your website.
4) You can have traffic to your website within minutes of starting your PPC advertising campaign.
5) It’’s easy to split test ad copy, make refinements and test again.
6) You can start out small, then increase your exposure after you”ve fine-tuned your campaigns for maximum results.
There are also some drawbacks to PPC advertising -
1) Usually, you only have a few words with which to convince potential customers to visit your website.
2) Keyword selections, which are extremely important, can be quite a chore to compile. Research and understanding of your target audience is required.
3) Costs, if not properly managed, can quickly deplete your advertising budget.
There are horror stories of marketers that have spent thousands of dollars in PPC advertising without generating much at all in the way of sales.
There are many factors to consider -
As with most business matters, there are many considerations you”ll need to ponder before you run out and fire up your new PPC advertising campaign.
First of all, just exactly what is your goal? Are you trying to attract subscribers to your newsletter, or are you actively trying to sell a product? How you structure your PPC ads will be dictated to a large extent by your goal.
If you”re building a mailing list, you”ll probably want to offer a free, downloadable report or ebook, maybe even some free but useful software. If you”re trying to sell a product, you may want to offer a free ecourse in order to educate your prospects. Of course, you can also go right for the sale immediately if your product has enough instant appeal.
PPC ads are quite short - sort of like the classified ads you see in newspapers. In most cases, like with AdWords, you have a title that consists of 25 characters maximum, followed by 2 lines of text that can contain no more than 35 characters each.
Since you have so few words to work with, you”ll have to make sure that each and every word augments the performance of your ad. You want your ad to catch the viewer’’s attention, spark interest and finally, turn the reader into an actual visitor to your website. That’’s a pretty tall order for only 15 - 20 words, so every word has to count in achieving the final goal.
When composing your PPC ad, remember - its only job is to generate enough interest to get the click. Never try to sell directly in the PPC ad, that’’s a task best left for your salespage where you can use all the words you need to state your case!
Duration : 0:10:13
http://www.mediaed.org
Advertising & the End of the World features an illustrated presentation by Sut Jhally of the University of Massachusetts Amherst, the producer and writer of the award-winning Dreamworlds II.
Focusing directly on the world of commercial images, he asks some basic questions about the cultural messages emanating from this market-based view of the world: Do our present arrangements deliver what they claim– happiness and satisfaction? Can we think about our collective as well as our private interests? And, can we think long-term as well as short-term?
Drawing from the broad arena of commercial imagery, and utilizing sophisticated graphics, Advertising & the End of the World addresses the issues these questions raise, encouraging viewers to reflect on their own participation in the culture of consumption.
Making the connection between society’s high-consumption lifestyle and the coming environmental crisis, Jhally forces us to evaluate the physical and material costs of the consumer society and how long we can maintain our present level of production.
Duration : 0:5:35
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