Laura Betterly's http://www.laurabetterly.com/blog Odds and Ends Mon, 18 Jan 2010 12:44:31 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Who are the marketing people targeting to promote the new Alice in Wonderland movie? Demographics? http://www.laurabetterly.com/blog/marketing/who-are-the-marketing-people-targeting-to-promote-the-new-alice-in-wonderland-movie-demographics http://www.laurabetterly.com/blog/marketing/who-are-the-marketing-people-targeting-to-promote-the-new-alice-in-wonderland-movie-demographics#comments Mon, 18 Jan 2010 12:44:31 +0000 admin http://www.laurabetterly.com/blog/marketing/who-are-the-marketing-people-targeting-to-promote-the-new-alice-in-wonderland-movie-demographics Hi. I’m doing a fake marketing campaign for the new alice in wonderland movie coming out in march for a high school marketing class. I’m trying to research the demographics and i’m assuming the movie is rated PG. Would you guys think they are targeting older children since the director is Tim Burton?? If I could get some info about how other movies remade by Tim Burton (Charlie and the chocolate factory) targeted their market, that would be great. Thanks.

Drag Queens

]]> http://www.laurabetterly.com/blog/marketing/who-are-the-marketing-people-targeting-to-promote-the-new-alice-in-wonderland-movie-demographics/feed 2 Have you ever used google adwords? How did it work for you? Can you tell me some stuff about it that google? http://www.laurabetterly.com/blog/google-adwords/have-you-ever-used-google-adwords-how-did-it-work-for-you-can-you-tell-me-some-stuff-about-it-that-google http://www.laurabetterly.com/blog/google-adwords/have-you-ever-used-google-adwords-how-did-it-work-for-you-can-you-tell-me-some-stuff-about-it-that-google#comments Sat, 16 Jan 2010 13:25:12 +0000 admin http://www.laurabetterly.com/blog/google-adwords/have-you-ever-used-google-adwords-how-did-it-work-for-you-can-you-tell-me-some-stuff-about-it-that-google doesnt mention? is it worth it or not worth it? I have a small housecleaning business. Is google adwords good for this?? thanks

Hello
On this page you’ll get
the requested information.

http://www.sitetube.com/google-tools-services/google-adwords-how-does-it-work-for-you.shtml

]]> http://www.laurabetterly.com/blog/google-adwords/have-you-ever-used-google-adwords-how-did-it-work-for-you-can-you-tell-me-some-stuff-about-it-that-google/feed 1 Is it ethical to send a fax advertising your goods or services to the recipient? http://www.laurabetterly.com/blog/advertising/is-it-ethical-to-send-a-fax-advertising-your-goods-or-services-to-the-recipient http://www.laurabetterly.com/blog/advertising/is-it-ethical-to-send-a-fax-advertising-your-goods-or-services-to-the-recipient#comments Mon, 11 Jan 2010 08:12:16 +0000 admin http://www.laurabetterly.com/blog/advertising/is-it-ethical-to-send-a-fax-advertising-your-goods-or-services-to-the-recipient I have a fax machine and I keep getting faxes advertising goods or services. When I get into my office at home, I find the faxes are already printed and I have paid for the printing myself when its about other people’s busnesses. Is this ethical? Can I do anything about it without incuring further costs? Can I send them a printing bill? How much would I have to charge?

Register with FPS – link below

]]> http://www.laurabetterly.com/blog/advertising/is-it-ethical-to-send-a-fax-advertising-your-goods-or-services-to-the-recipient/feed 7 How can I start my own advertising company? http://www.laurabetterly.com/blog/advertising/how-can-i-start-my-own-advertising-company http://www.laurabetterly.com/blog/advertising/how-can-i-start-my-own-advertising-company#comments Mon, 04 Jan 2010 17:38:19 +0000 admin http://www.laurabetterly.com/blog/advertising/how-can-i-start-my-own-advertising-company What must I do to start my own successful advertising company?

The fact that you are posting here online suggests to me that you are not ready to start an advertising company.

The first step is to get experience in the industry

Then move into more contract work. Maybe some small jobs. Depends on what you specialise in.

You will build you business through word of mouth and then you can actually bother registering.

]]> http://www.laurabetterly.com/blog/advertising/how-can-i-start-my-own-advertising-company/feed 4 How does advertising work for the recording and movie industry? http://www.laurabetterly.com/blog/advertising/how-does-advertising-work-for-the-recording-and-movie-industry http://www.laurabetterly.com/blog/advertising/how-does-advertising-work-for-the-recording-and-movie-industry#comments Mon, 28 Dec 2009 16:07:20 +0000 admin http://www.laurabetterly.com/blog/advertising/how-does-advertising-work-for-the-recording-and-movie-industry Technically, the recording and movie industry do not generate their income through advertising, so how does advertising work for them?

In a way they do generate their income that way. By advertising, there are usually two benefactors: the product being advertised and the sponsor of the advertisement.

The sponsor is given credit for the advertisement in hopes that people will buy THEIR product, and often they do.
The recording or movie industry is putting their product out there, so it is likely to be bought by consumers as well.

Without advertisements, a product would never be seen and therefore never purchased by consumers.

]]> http://www.laurabetterly.com/blog/advertising/how-does-advertising-work-for-the-recording-and-movie-industry/feed 1 How do I use affiliate marketing and how do I start? http://www.laurabetterly.com/blog/marketing/how-do-i-use-affiliate-marketing-and-how-do-i-start http://www.laurabetterly.com/blog/marketing/how-do-i-use-affiliate-marketing-and-how-do-i-start#comments Sat, 26 Dec 2009 07:15:49 +0000 admin http://www.laurabetterly.com/blog/marketing/how-do-i-use-affiliate-marketing-and-how-do-i-start I would like to learn how to use affiliate marketing to make money. Where and how do I sign up

There are numerous websites on the Internet that offers affiliate marketing courses and are usually renamed "Home Business" or "Work from home opprotunites" but never the less it is still good old fashioned affiliate marketing. When I got into the whole affiliiate marketing world there were so many courses for sale. I actually bought more than I care to admit but they all had one thing in common, it was the same old "how to’s" just packaged with different covers. Affiliate marketing has been around for a long time. But there is a new way of learning this game now. With the invention of screen sharing, that is where usually an IT guy can log onto your computer and see what is wrong with it and fix it for you. The affiliate marketing gang has joined those ranks. Affiliatesitebuilder.net and so far the only one that offers affiliate market training right from your own computer. They can log onto your computer and take you by the hand and not only explain in real time but actually show you how to start affiliate marketing from A to Z.

Even though screen sharing has been around a couple of years
( gotomycomputer.com) and (gotomeeting.com) are the true pioneers. They have started a new version called gotoassist.com and that is the program Affiliatesitebuilder.net is using. It is 100% safe and secure. You sign onto a support site and then you are invited to a LIVE web session. The folks at Affiliate Site Builder take over from there.

A few of my friends have tried it just to see what it was all about. They told me I needed to check it out myself as I am an Affiliate of many products. I was actually inpressed. I acted as though I had no idea what I was doing and they explained everything very professinally and didn’t make me feel like an idiot. They even showed me how to create a website that was just for promoting products.

So if you are new to affiliate marketing and have no idea where to start, affiliate site builder is the first place you shoul start. It is a whole lot easier somebody showing you how to use affiliate marketing rather than trying to figure it on your own.

Oh and yes…I wish I had thought of this first.

www.affiliatesitebuilder.net is the website if you want to learn more. By the way, they even offer a phone number with a live person to talk to. Now there is a twist.

]]> http://www.laurabetterly.com/blog/marketing/how-do-i-use-affiliate-marketing-and-how-do-i-start/feed 6 Is there a way to find out if a company uses Google Adwords? http://www.laurabetterly.com/blog/google-adwords/is-there-a-way-to-find-out-if-a-company-uses-google-adwords-2 http://www.laurabetterly.com/blog/google-adwords/is-there-a-way-to-find-out-if-a-company-uses-google-adwords-2#comments Tue, 22 Dec 2009 22:55:19 +0000 admin http://www.laurabetterly.com/blog/google-adwords/is-there-a-way-to-find-out-if-a-company-uses-google-adwords-2 I would like to know if a particular company uses Google Adwords – I am researching their ads. Is there some kind of directory for Google Adwords users?

There is no directory for adwords users. Most sites have to put "ads by Google" by that section of the page (but major players like AOL, CNN, etc. don’t). You can also right click on the ad’s title and see what URL it goes to under the "properties" tab…this often has the word "ggogle" embedded among the URL parameters.

]]> http://www.laurabetterly.com/blog/google-adwords/is-there-a-way-to-find-out-if-a-company-uses-google-adwords-2/feed 1 I want to get into advertising but I don’t know where to start? http://www.laurabetterly.com/blog/advertising/i-want-to-get-into-advertising-but-i-dont-know-where-to-start http://www.laurabetterly.com/blog/advertising/i-want-to-get-into-advertising-but-i-dont-know-where-to-start#comments Sun, 20 Dec 2009 20:19:31 +0000 admin http://www.laurabetterly.com/blog/advertising/i-want-to-get-into-advertising-but-i-dont-know-where-to-start I would love to work for an advertising company, and work writing commercials.

What do I need to major in? What kind of internships should I do? Should I get an associates, bachelors, or masters degree? Is the pay decent in advertising?

I just graduated with a Bachelor’s in Advertising. It is a fun career path to take! You should check out www.betterthanschool.com. That’s where I found the school that I am going to to get my Master’s. It gives a good description of the requirements for the degree and what career options you can do with your degree. I would say go for your Bachelor’s then go for your Master’s. Pay isn’t the best at first but it is easy to build your way up! I would like to say that it is a very rewarding career. Best of luck to you! Let me know if you have any questions!

Eric

]]> http://www.laurabetterly.com/blog/advertising/i-want-to-get-into-advertising-but-i-dont-know-where-to-start/feed 3 Can anyone tell me about google adwords? http://www.laurabetterly.com/blog/google-adwords/can-anyone-tell-me-about-google-adwords http://www.laurabetterly.com/blog/google-adwords/can-anyone-tell-me-about-google-adwords#comments Sat, 19 Dec 2009 15:41:16 +0000 admin http://www.laurabetterly.com/blog/google-adwords/can-anyone-tell-me-about-google-adwords I just ordered the Google Adwords kit, but now I am worried. Has anyone tried this? Does it really work or is it a scam? It says it was on the news, and on NBC, ABC, and others.

Those kits are a scam. The information you need is free for the taking at Google but the people selling the kits capitalize on a newbie’s ignorance for profit.

I am a Google Advertiser, both AdWords and AdSense and I learned it all at Google.

Google has tutorials that teach you all you need to know to put an ad campaign together, but they don’t write the ads for you. They can set you up with someone to write AdSense ads for you if you want to go that way.

I don’t know what they charge or just how effective they are, but I do know that business is tough out there now, not near as easy as it was just 2 years ago.

Some advice about your Kit!

If you kept all the info from when you ordered it and still have all the info that came with it, you may be able to cancel the training and any supplemental programs that came with it. These ad on’s can cost you up to $90 a month.

If you want help with Google, someone to aid you while you set things up, I do this type of work. There are ways to test your ads before you place them and free ways to advertise as well.

A short link to one part of my website is: www.tinyurl.com/okuoyp
To the main site it’s: www.keyandignition.com

I hope this helps with your research and if I can help, just ask.

John

]]> http://www.laurabetterly.com/blog/google-adwords/can-anyone-tell-me-about-google-adwords/feed 2 How much math is involved in a marketing major? http://www.laurabetterly.com/blog/marketing/how-much-math-is-involved-in-a-marketing-major http://www.laurabetterly.com/blog/marketing/how-much-math-is-involved-in-a-marketing-major#comments Sun, 06 Dec 2009 11:08:29 +0000 admin http://www.laurabetterly.com/blog/marketing/how-much-math-is-involved-in-a-marketing-major I am horrible in math but I’m interested in a business major, specifically marketing. How much math is involved in marketing and what is the least math intensive business major? Thanks.

There is math in marketing and pretty much every business program. You are mostly looking at statistics. It is important to be able to interpret research results and you need stats to do that. A lot of computer programs can do the work but you still need to understand it so you can apply the results properly to your research. In my program we were required to take stats courses where you unfortunately don’t get to use the computer and have to do calculations by hand. You will also need basic algebra when determining finances and costs for any business program. Probably the least math intensive major would be Human Resources which you don’t need stats (depending on the school) but you still will have to do financial calculations.

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