Laura Betterly’s

What should the advertising company conclude at the 5% level of significance?
An advertising company wants to determine if the cartoons series Voltes V, appeals to male viewers more than to female viewers. Based on random telephone interviews,it was found that 23 out of 48 males and 41 out of 90 females watch the series regularly. What should the advertising company conclude at the 5% level of significance?

x(m) = 23
n(m) = 48
x(f) = 41
n(f) = 90
alfa = 0.05

The test of significance for comparison of two proportions of independent samples is performed.

When p1 = x1/n1 is greater than p2 = x2/n2, after application of the continuity correction rule the formula for z is:

[(x1- 1/2)/n1] – [(x2- 1/2)/n2]
——————- —————— = z
sqrt [p *q * ((1/n1) - (1/n2))]

Verification whether it is appropriate to employ the test based on the normal distribution:

The rate of those who reported that watch the series regularly:
p = (23+ 41) / (48 + 90) = 64 /138 =0.4638

The rate of those who do not watch regularly:
q = 1 – p = 1 – 0.4638 = 0.5362

Since n(m) = 48 and n(f) = 90, all these four values are above 5:
n(m) * p
n(m) * q
n(f) * p
n(f) * q
Thus it is possible to use the test based on the normal distribution.

Since the proportion of persons who watch the series regularly is greater in the group of males (0.479 in comparison with 0.456 for females), the numerator in the formula for z will be:

numerator = [(23 - 0.5)/48] – [(41 +0.5) / 90] = 0.46875 – 0.46111 = 0.00759
denominator = sqrt [0.4638 * 0.5362 * ((1/48) + (1/90))] = sqrt 0.00794 = 0.08913

z = 0.00759 / 0.08913 = 0.0852

The two-tailed normal tables give a probability of 0.9321 or 93.21 %.
This P > 0.05 (or 5 %).
The conclusion is that the rate of male viewers does not differ significantly from that of females; in other words, the observed difference in rates can be explained by chance or sampling variation.

An advertising company wants to determine if the cartoons series Voltes V, appeals to male viewers more than to female viewers. Based on random telephone interviews,it was found that 23 out of 48 males and 41 out of 90 females watch the series regularly. What should the advertising company conclude at the 5% level of significance?

For this problem we will use the Chi-squared distribution.

We would expent the percentages to be equal ie 0.4637 each, thus we would expect 22.26 males and 41.74 females to watch the program, we use this to calculate the Test statistic D^2

D^2 = SUM((Expected – observed)^2 / Expected)
= (22.26 – 23)^2/22.26 + (41.74 – 41)^2/41.74
=0.0246 + 0.0131
=0.0377

The Chi-Squared value for 1 degree of freedom at the 5% significance level is 3.841, thus 0.0377 is not larger than 3.841, thus we can conclude that gender has no effect on the viewership.

I will receive my bachelors in sport management from Ohio University with a minor in business and am looking to find a job in a sport marketing firm primarily in Chicago or a large city. I am interested in working in marketing or sponsorship and want to focus more on business rather than sports if that makes any sense. I am looking to work in the highest paid part of the sports industry but am not quite sure if sports marketing is it. Also, if any one knows any great sport marketing firms please list. Any advice would be greatly appreciated. Thanks!

Im doing a degree in marketing and we were told theres big monry in sports sponsorship, starting at about €50,000 per year!

I have seen tons of ads about making money at home through google adwords. They say it is as simple as following a cookbook. Is that true? Has anyone had experiences out there that they can explain how it is so "easy" to make money,with that system? Any other bright ideas,that will not cost me money upfront ?

Great questions! I have also seen and heard a lot of people preach about how easy it is to make money with Google AdWords… What many of them fail to tell you is how much it can cost you if you don’t know what you are doing, or exactly how to do it.

Firstly, to make money with AdWords you need to be selling something, or promoting something from which you will receive a commission. You need to understand, AdWords themselves cost you money, they are simply and advertisement. You make money using them by driving traffic to a product or service.

If you have a website already, you can make money with Google AdSense, but that is another topic in itself.

AdWords are fairly simple and step by step to open and create, however, the best course of action is to research and learn as much as possible before jumping in. Google have their very own training system to help you. Search Google AdWords Professional Training. Best of all it’s free.

All said and done, it is not a quick cash system, but used correctly can be very powerful and profitable.

As for making money without upfront cost, you really need to find a quality product or service to sell or promote, and start by promoting through word of mouth, networks, blogs and articles. Then when you have learnt more about AdWords, try paid advertising such as Pay-Per-Click.

Hope this helps.

And if there are any specifics, which i assume there are, just fill them in with your imagination and give me an estimate. Your made-up specifics will help me personalize my question and narrow it down when i ask it again.

Also: What would the CEO of an advertising agency be making?

3- 5 million gross with 1/4 for expindetures, 1/4 for salaries and office space so half would be net profits. no ceo for average sized firm. agency manager would net about 2- 300,000.00 though………………

Will advertising be able to survive in the future?
Since everything is now being done online and etc,

yes, i am

I have a bunch of websites with google adwords on them being controlled by one account. How do I give someone access to view the adwords reports for only one of these websites?

You should be able to download the report to excel and then email it to them, thats the safest way. I would email help at adwords and ask they prob. have a better way.

I am a student, my major is advertising and graphic design. I want to know more about subliminal messeges & subliminal advertising. I want to see examples of them as well if possible. Thanx!

Try this web site for some examples:

http://www.poleshift.org:16080/sublim/

Are there any business owners out there that have found good and free ways to learn google adwords? I am looking at youtube videos, seminars both online and offline as well as the help center…. As i start to get into it i am curious if anyone has found a very effective and inexpensive way to do it.

Please do not respond to just hype your own site or method….there are thousands of sites out there… i am looking for real people that have either gone to the seminars or found free and decent ways to learn.

thanks

WOW what a timely question. I just sit down and figure it out myself and it was truly a pain in the butt. Like you, I went to youtube first but all of the posting were trying to sell me something. The key to it is to play around with the key words section. Once I had all the right key words selected with in 6 hours I started getting clicks.

I would love to walk you through some of the more complicated parts on the phone, it’s to much to type. For now hone in on the Key Words and set your budget to no more than $10.00 per day until you find your targeted group.

So far google is sending my site 40 clicks a day which is more then I could get on my own. I have received as much as 178 visitors per day. You can visit my site at http://www.bouncingncash.com/index.html
DO NOT PAY A COMPANY TO SEND YOU TRAFFIC, ALL OF THESE COMPANIES ARE SCAMS, YOU CAN DO IT ON YOUR OWN!
Hope this helps

TJ
tj@maximusmoney.com

How much do advertising agencies here in the Philippines charge? For example a TVC? POPs? Print ads? A full campaign for a client? It would also be very helpful to know the rates of big agencies (like BBDO Guerrero, TBWA, Publicis Jimenez Basic, Ogilvy, Etc.) and the smaller players in the industry. Thanks

It really depends on what kind of media you plan to use… around 50,000 the lowest fro print ads and can skyrocket from there. If you wish to post your products and services on the net or may want to find suppliers. you may want to visit bizeen, its a website with business profile of suppliers and buyers in the philippines.