I’ll be contacting businesses about advertising at my event. What is the best way to do lead generation?
I have heard contacting a business owner through email about the advertising/sponsor opportunity is much more better and could garner a better response if done through email as opposed to cold-calling the business. Thoughts? What would be the best way to approach businesses? I want to have an appointment to see the owners and just trying to figure out the best way to get those appointments.
Below is a link to a blog that discusses business-to-business (B2B) lead generation. You many find it helpful. I have.
Best of luck.
http://www.gatewaybizdev.com/blog/
Approach them in person.
They will most likely ignore your e-mails, and the phone isn’t much better- they will mistake you for a "telemarketer".
References :
There are multiple ways to gather leads for advertising at your event.
1. Search the internet for events in your area that have already passed and see if they display information about who advertised or sponsored their event.
2. Start cold calling local businesses. When doing this cold calls make sure you have information that the business is more than likely going to want. Such as how many people are expected to attend the event, what other businesses will be advertising there, and if any of their major competitors have already signed on to advertise there.
3. Emailing businesses can be effective but will be just as timing consuming as cold calling, and depending on your time frame to gather these leads, you may be better off making a call back list and just forgetting email all together because not all business owners or PR reps will respond in time.
4. Create a website for the event and have a contact form on the site letting people know that spots for advertising are open at the event.
5. Purchase a list from a reputable company that has done market research in your area of companies that are looking for events to advertise at.
References :
http://ezinearticles.com/?Forming-Strategic-Alliances-to-Boost-Your-Business!&id=2676856
http://www.cunninglyclevermarketing.com
You should look at other trade shows or industry events, and the show books generally have contact information. Also try and contact your existing clients for referrals.
Here are a few links that should help:
http://www.businessknowhow.com/marketing/24waysto.htm
http://www.sitepoint.com/article/business-8-steps-success/
good luck!
References :
http://www.businessknowhow.com/marketing/24waysto.htm
http://www.sitepoint.com/article/business-8-steps-success/
Below is a link to a blog that discusses business-to-business (B2B) lead generation. You many find it helpful. I have.
Best of luck.
http://www.gatewaybizdev.com/blog/
References :
http://www.gatewaybizdev.com/blog/