How much do I need to charge for advertising going into a program for a sporting event?

We are hosting a tournament and I have no idea how much to charge for advertising space within the program. Can anyone tell me how much to charge?

When I was in school, I had to sell ad space… if it’s for a smaller community event, something like this would be reasonable:

1/4 page: $25
1/2 page: $50
Full Page: $100

Also, consider full sponsors that could pay $200 or more for inside cover and back cover spots. Maybe an event sponsor for $500 that would get a full page plus be allowed to hang banners or have an advertisement announced by an announcer during the tournament.

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Posted on July 28, 2009 by admin in Advertising 1 Comment

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One Response to How much do I need to charge for advertising going into a program for a sporting event?

  1. Erica July 28, 2009

    When I was in school, I had to sell ad space… if it’s for a smaller community event, something like this would be reasonable:

    1/4 page: $25
    1/2 page: $50
    Full Page: $100

    Also, consider full sponsors that could pay $200 or more for inside cover and back cover spots. Maybe an event sponsor for $500 that would get a full page plus be allowed to hang banners or have an advertisement announced by an announcer during the tournament.
    References :
    experience

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