How much do I need to charge for advertising going into a program for a sporting event?

July 28 1 Comment Category: Advertising

We are hosting a tournament and I have no idea how much to charge for advertising space within the program. Can anyone tell me how much to charge?

When I was in school, I had to sell ad space… if it’s for a smaller community event, something like this would be reasonable:

1/4 page: $25
1/2 page: $50
Full Page: $100

Also, consider full sponsors that could pay $200 or more for inside cover and back cover spots. Maybe an event sponsor for $500 that would get a full page plus be allowed to hang banners or have an advertisement announced by an announcer during the tournament.

Facebook comments:

One Response

Write a comment
  1. When I was in school, I had to sell ad space… if it’s for a smaller community event, something like this would be reasonable:

    1/4 page: $25
    1/2 page: $50
    Full Page: $100

    Also, consider full sponsors that could pay $200 or more for inside cover and back cover spots. Maybe an event sponsor for $500 that would get a full page plus be allowed to hang banners or have an advertisement announced by an announcer during the tournament.
    References :
    experience

    Erica 28 July 2009 at 8:25 pm Permalink

Write a Comment

Commenter Gravatar