Good News!
I just landed a speaking engagement at this years Winter Music Conference (www.wintermusicconference.com) I’m looking forward to South Beach. I’ll keep you posted with pictures and stories for sure.
If you are going to be there, I am moderating the Online Retail Panel on 3/27/08 http://www.wintermusicconference.com/events/schedule/index.php
12:00PM Online Retailing
Miramar North -ready room Balboa
Learn business models for selling music over the Internet so that you can set up shop! This panel will discuss structure, marketing & promotion, licensing, merchant accounts & online payment options, etc. Discover the basics in Online Retailing and begin selling music online immediately.
| Moderator: | Laura Betterly- Yada Yada Marketing |
| Panelists: | Tommy Capistrano- Napster Jonas Tempel- Beatport DJ Rap- Proper Talent DJ NYC Ken- Hidden Beach Recordings Douglas Ruffin- GiGCREATOR LLC. Tiffany R. Almy- Sedlmayr & Associates |
They charge a fee for creative work, and make a 15% commission on media. This means if they place media buys, such as television or radio air time, or print media space, such as newspapers, magazines, or billboards, they add the standard 15% commission on the costs of the media.
If they produce print work, they add a commission on to that as well.
Or they may charge a flat monthly rate for creative work and sign a long term contract with a client guaranteeing X amount of work for X amount of money. (A one to three year contract is normal.)
There may be fees for additional work requested by the client such as producing original market research–polling potential clients with taste tests of a product for instance.
(And you may be able to tie in bonuses for proof of pre-determined levels of effectiveness. Say the client is opening a new store location, and you get 500 people to show up and get a spot on the local evening news.)
Go to the business section of your local library. The librarian will be able to help you find shelves of books that explain this all in detail.
References :
I paid ad agencies two ways: either on a project basis ( the cost to complete a project) or a retainer of an agreed upon monthly amount with an agreed upon number of hours worked per month.Most companies in my industry placed their own ads to save the commission of the agency placing the ads ( easy to do since there were only a few magazines that covered the B-T-B market we were in and it was primarily print we used to advertise to the trade).
References :
I was Director of Corporate Marketing for 300 Million Dollar company